Why is branding important for your business?

Creating a strong brand identity is crucial for any business to succeed and remain competitive in today’s market. But why? We’re here to help you gain a better understanding of why investing time and energy into your branding is a game changer.

What is a brand’s identity?

Funny you should ask…. A brand's identity includes several core elements of the business’s overall messaging and aesthetic. Some of these things include: company name, logo, slogan, colors, fonts, and other aesthetic elements that give the brand a unique look and feel. It also includes the core values, mission, and vision of the company that help define how the brand interacts with its customers. All of these components help create a recognizable and memorable brand identity that consumers can connect with.

So, why is it important to have this nailed down?

Let’s put it like this… Think of your favorite hamburger joint. What’s the name of it? I’m sure you had a place come to mind. When you envision the name, you mind probably conjures up the location, the logo, the ambiance if it’s a brick and mortar you can dine inside. You can probably see their wrapper. See their employees- maybe even their uniforms.

All of these elements fit within their branding identity and who they are as a company.

Having a solid brand identity helps a business to stand out from its competitors, attract customers and build loyalty. A brand identity is also an important source of credibility and trust, as customers can recognize and relate to a business’s values and mission.

It’s honestly so much more than just a logo or slogan - it is a representation of the company’s values, mission and ethos. It is a combination of visual and verbal elements that, when combined, create a unique and memorable experience so that customers, clients, and even future partners and investors can easily feel a connection with the business.

Where should I start?

So you have a vision for your current business? Or maybe you’re planning to start a business from scratch - you little entrepreneur, you! Either way, your’re probably wondering where to begin. Should you start with the design elements? The verbal and messaging elements?

We’ve already started multiple startup businesses ourselves, and we help business owners and entrepreneurs start their own businesses all of the time. So let’s just say, we’ve figured out the secret sauce.

Our team has mapped out the entire process in our Branding Basics Starter Kit. This interactive workbook will guide you through the process of developing a strong brand identity that serves your target audience.

You can also find more information about where to begin in our blog, “How to Establish Your Brand in 2023.”